Hyundai

7 Billion Reasons Hyundai Chose
ShiftX.From Scrolls to Sales

Country - Sri Lanka

Industry - Simplytech

Timeline - 11.2022 - ongoing

What's Hyundai

Hyundai Motor Company appointed Abans Auto as the authorized distributor for Hyundai vehicles in Sri Lanka. This partnership has expanded Hyundai’s presence in the Sri Lankan market, offering a diverse range of vehicles, including the Grand i10, Ioniq 5 EV, Ioniq 6 EV, and Santa Fe.

Challenge

In a market hit hard by Sri Lanka’s vehicle import ban since 2020 where brand-new vehicles became scarce and prices soared selling cars was no easy task. Hyundai faced key challenges: creating convenience in every stage of the marketing journey and delivering timely, measurable results in a volatile landscape.
That’s where ShiftX Global stepped in as Hyundai’s 360Β° marketing partner, leading performance-driven strategies across digital, creative, content, and lead generation. From overcoming market resistance to rebuilding consumer confidence, ShiftX helped Hyundai not just stay relevant, but drive real results in one of the toughest markets yet.

Solution

Amid Sri Lanka’s import ban and skyrocketing vehicle prices, Hyundai Sri Lanka had a unique edge β€” the infrastructure to assemble brand-new vehicles locally. ShiftX Global turned this into a bold campaign:
 β€œBrand New ΰΆ―?”
This disruptive idea positioned Hyundai as the only brand offering brand-new cars during a national shortage. Centered on the Hyundai Grand i10, we executed a full-scale 360Β° strategy β€” from digital campaigns on Meta and Google to city-wide billboards, activations, and compelling video content.
The campaign was a massive success, turning market challenges into opportunity and driving LKR 7 billion+ in sales, making the Grand i10 a top seller in Sri Lanka.

4Million+

International
patients Revenue

200+

International
Patients

12,000+

Potential Leads

ShiftX Global partnered with VMoto to supercharge sales and brand visibility for their electric bike lineup through precision-targeted lead generation campaigns and high-converting content. By combining data-driven performance marketing with compelling creatives, we drove over 12,000 qualified leads, reached 3 million+ potential customers, and powered LKR 350 million+ in sales β€” turning digital strategy into real-world traction.

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